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How do unimaginable amounts of snow impact business outcomes?

February 12, 2015

The better question might be: How do they not? I sit hear writing as it snows outside, but it barely makes the local weather report today as we’re only getting an inch or two. Now local meteorologists say things like ‘we might get a blizzard this weekend’ or ‘there’s only 10 inches of snow coming Tuesday’. Working in the Boston area, I remember many winters past when 10 inches was a lot. This winter, I’ve experienced a foot or more the last 3 Mondays – not a great way to begin the work week.

My backyard: Yes - that is a fence.

My backyard:  Yes – that is a fence.

You’ve seen it on the national news. At this point, people are officially getting depressed. Feeling trapped – like they are “going crazy.” I choose to find the comical side of all of this. It’s not like we can change it. Let’s make the best of it. Laugh about the ridiculousness of it all. Enjoy the view. Share stories about the first time you saw a woman get out of her car to help push a stranger’s car out of a drift as he was getting onto a highway. I sat mesmerized thinking it would never work, but it did.

 

So what are a few of the ways bad weather impacts employers?

Unplanned Absences

Simply put, less work is getting done, especially if those absent are unable to work from home. There may not be enough staff available to meet business demand. The staff members that come in are probably more stressed as they are trying to pick up the slack. Production levels go down. Customer service and revenue can suffer. Labor budgets can quickly bust as contract workers are called in and full-timers go into overtime. SHRM and the Workforce Institute have found ways to help mitigate this impact.

Employee Housing Costs

For many businesses that operate around the clock, such as hospitals and hotels, working from home isn’t an option on a snowy day. The businesses typically put up employees in hotel rooms before and during a big storm to ensure they have enough staff on site to operate. Some local hospitals house employees at the hospital itself and cover meals. These expenses add up and influence the bottom-line.

Transportation

This is the first time I can remember Massachusetts’s mass transit system, the MBTA, being shut down for over an entire day. Employees without a car can’t even get to work if they want to, especially if they can’t afford a cab ride.

Image via MBTA

Over 1900 flights were canceled during the last storm. Think of all the canceled sales meetings and customer visits canceled due to Boston area employees unable to get to their destination. When the next big storm happens, because I know it will, I’ll focus more on the employee experience during this ridiculous weather pattern.

 

 

 

If you’re lucky enough to live in a warm climate, please enjoy. I promise – we’re not resentful – much. After all, we Bostonians have the autumn leaves, Fenway Park, and of course the Patriots. Those make up for it all.

Image via Patriot’s Facebook Page

 

 

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