What’s Your Mobile Strategy?
Guest blog post by Kristen Wylie, Product Marketing Manager at Kronos
Recently Kronos celebrated a corporate milestone: achieving $1 billion in revenue. CEO Aron Ain hosted a town hall employee meeting that reviewed, among other things, our product direction. Aron covered social collaboration, gamification and other recent and future product enhancements that will help us achieve the next billion dollars in revenue.
What’s driving our product vision? Our internal development efforts focus on product innovation, but we often explore the latest technology developments around us, and then adapt that technology for our own industry. Aron pointed to the FitBit (a wearable fitness device) on his wrist and explained that he and other Kronos executives were personally evaluating wearable devices to better understand their practical uses. He shared his belief that wearable devices hold great promise for workforce management utilization in the future.
By leveraging the latest technology, including consumer technology, we can more efficiently help our customers evolve the way their workforce interacts and connects with their organizations. According to Aaron, this forward-looking approach enables us to offer customers new capabilities before they even know they want it or need it!
A great example of this approach is our mobile apps. As HR industry analyst Josh Bersin noted in a Forbes contributed article a few months ago:
“It’s amazing how mobile computing snuck up on us. In the six years since the first iPhone was introduced the computing landscape radically changed. There are now four times as many mobile devices as PCs in the world, and more mobile phones than people in the US. … Why is this disruptive? Because HR buyers want software their employees will use. Mobile is becoming a critical buying criteria.”
Mobile didn’t “sneak up” on Kronos because we were already aware of the market trend. Whether enterprises will actively roll out a mobile app or are preparing to meet the inevitable demand from employees for a mobile solution, Kronos is ready with a proven solution today. The Kronos Workforce Ready mobile application provides managers and employees with immediate, instant avenues to their workforce management solution, wherever they may be. This app, available for iPhone or Android devices, is a natural for companies whose people are frequently on the move, want to address common tasks quickly and easily on their mobile device of choice, and need to maintain productivity and functionality across the entire workforce management spectrum – from time and labor management to human resources, and payroll.
According to the 2013 SMB Mobile Solutions study, a review of mobile usage by organizations with 50-1,000 employees from analysts at the SMB Group, 84% of small and mid-sized organizations already use mobile collaboration apps such as email, calendars and contacts. Many are also starting to use mobile apps for business-specific functions. In fact, 68% indicate that mobile solutions are “critical” to their organizations.
Mobile workforce solutions enable remote workers (sales, field service workers, home health aides, etc.) to enter timekeeping information and view schedule changes from anywhere, at any time via mobile devices. Employees working onsite but away from their desks at an office, factory, store or hospital can use mobile apps to process overtime requests, make time-off requests, adjust staffing, and perform other tasks in real time. Likewise, managers can manage scheduling and payroll when it’s most convenient.
What is your mobile strategy? In a recent webinar with Kronos covering the top technology game changers for workforce management, the SMB Group provided the following guidance for organizations as they prepare a mobile workforce management strategy:
- Assess your current mobile readiness
- Determine highest value mobile use cases for your business
- Identify the types of employees and managers that need to use mobile apps
- Select mobile apps that integrate seamlessly with your workforce management solution
- Use partners as needed for mobile guidance, implementation, management and support