HR Tech Conference Sheds Light on Current Industry Focus

I had the pleasure of attending my first HR Tech conference last week… Overall I thought the show was very good. The Product Shootout session was one of the better conference sessions I have ever sat in on, with two vendors demonstrating how their product addresses particular customer scenarios in a 25 minute presentation. It was insightful for the attendees and clearly challenging for the vendors.  Kudos to @billkutik for continuing to organize this great session.

The expo floor was well attended. The dominant solution at on the show floor was talent/performance management solutions. It seemed like every other vendor was in that particular space. There were very few vendors offering a broader HR technology/Workforce Management solution that covered more of the employee lifecycle – payroll, leave, absence, scheduling, time & attendance, etc. This was very surprising (particularly based on the traffic at the Kronos booth, see below).

Massive crowd in Kronos booth at HR Tech 2010

A major trend in the space is mobile. The show edition of Human Resource Executive Magazine actually has a feature article on the same topic (See Small-Screen Wonders).  Many vendors were showing off their solutions for iPhone, Blackberry, etc. Unbelievably, mobile connectivity to HR applications has evolved overnight into a check-box, must-have feature that is now expected versus a differentiator.

There is still a ton of hype about the use of social network technology, but it seemed like business adoption was clearly lagging. Beyond LinkedIn, most of the social media technologies are still dominated by consumers/individual users. The HR Tech keynote address highlighted this point – that businesses are still searching for ways to adopt and apply these new technologies.

Lastly, I thoroughly enjoyed meeting with industry analysts @lisarowan (IDC), and @MarkSmithVR (Ventana), and Ed Frauenheim from Workforce Management Magazine @Workforce_Mgmt.  Thanks for your time. I look forward to speaking with you again at KronosWorks.

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